![]() These company values can be customer-centric, as well as societal or environmental.įor example, a brand might aim to provide the most memorable experiences to their customers.Īt the same time, they might also seek to improve their carbon footprint.Įven so, actions speak louder than words. Listing them on your website can help prove your reputation as a brand. Your brand values are also a crucial factor in influencing your customers’ perceptions. Related article: Want to learn more about how to engage your customers? Find some inspiration with our favourite customer engagement examples. Whatever demographic a brand tries to reach, managing your perception through marketing requires in-depth research and clarity of purpose. These might include using humorous or thought-provoking campaigns, depending on the brand’s tone of voice and identity.īrands will also use different marketing channels to different ends too.įor example, fast fashion retailers are going to be more reliant on social media, rather than traditional TV advertising. Your marketingīrands will often use specific marketing strategies to attract and influence key demographics. They'll also find your competitors vying for their attention.Ĭouple these facts together, and it’s easy to see how a negative perception can push customers to shop elsewhere.Ĭustomers will form their opinions from a variety of sources - some of which you have more control over than others. ![]() It means that these customers are more likely to buy from companies with a great reputation.Īt the same time, social media and online reviews have made it much easier for new customers to discover your business.īut these customers can also discover negative opinions about your business too. In turn, their perceptions affect future decisions and purchases - making it an incredibly important metric to consider.įor instance, 81% of customers state that they’ll only buy from a brand they find trustworthy. Why is customer perception important?Įverything your customers hear about your brand will affect their perception. If a customer suffers poor customer service - or even hears about it from another customer - their perception is going to sour. ![]() Their perception of you will be a positive one. It’s a subjective attitude they’ve developed from a variety of factors - both direct and indirect.įor example, say a customer buys your product and enjoys a great experience with your brand. The term customer perception refers to your customers’ opinions about your brand.
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